This article is intended to create discussion on the loudness war. It's by no means in in-depth technical explanation but is instead a brief summary and where we stand on it with our audio mixing and mastering services.
What is the Loudness War?
The loudness war refers to the need to create loud music, to stand out against other music on CDs and websites selling music. Many people believe their tracks need to match the loudness of other tracks on sites such as Itunes or Beatport to have chance of decent sales. The opposing view is that creating louder and louder music is actually damaging it and therefore damaging the industry at the same time.